Market Expertise & Experience
With over 50 years of acquisition experience, NOVA understands the market and leverages hundreds of industry relationships to ensure each program is run cost efficiently, accessing the highest performing data at the best rates.
Prospect Identification & Expansion
The NOVA Acquisition team focuses on identifying trends in the client’s data to find the ideal target audience for prospecting to meet their data strategy needs.
Post-Acquisition Analysis
NOVA thoroughly reviews and analyzes results through our proprietary performance database of each campaign to identify the data sources and strategic decisions that are working.
Data-Driven Acquisition Planning
NOVA focuses on collaborating with its clients to develop data-driven acquisition strategies, focusing on increasing:
House File Retention
Response Rates
Long-Term Value
Average Gift
Integrated Marketing
NOVA partners and collaborates with the client’s other strategic partners to tactfully leverage our client’s message and goals.